After shortage of semiconductors, another big headache awaits automakers SECTIONS Share Synopsis The combination of supply shortages and surging demand has put pressure on prices with overall chip prices going up by 4-6% in 2021, with supply constraints set to last for the next 2-3 quarters. Not only car companies, semiconductor firms are also looking for alternatives. Agencies For car companies lean supplies may help efficiencies in a normal situation, it's clearly not helping to weather this storm. Auto companies battling against the shortage of semiconductors are now faced with yet another issue-- increasing chip prices. The Indian car makers have started getting requests from chip manufacturers to increase prices, said executives at three companies familiar with the matter.