Agritech startup Clover launches D2C app Clover founders (from left) Santosh Narasipura, Avinash B.R., Gururaj Rao and Arvind Murali have switched to selling freshly sourced vegetables directly to consumers during the pandemic 2 min read Share Via Read Full Story Bengaluru: Agritech startup Clover, which sells fresh fruits and vegetables, has launched its direct-to-consumer app Deep Rooted, as it moves away from its business-to-business (B2B) model to focus on a D2C business strategy. The new consumer brand Deep Rooted. Co is a demand-backed cultivation and supply chain solution for fruits and vegetables focused on quality, consistency, traceability and a high degree of predictability, the startup said.