23rd February 2021 The 2021 Product of the Year USA awards have seen Aldi take the top prize in seven categories, the same as consumer goods giant Procter & Gamble. Chosen by 40,000 American shoppers in a national survey conducted by Kantar, each of the winning products has been awarded as the âmost innovativeâ in their category by Product of the Year. âFor all the obvious reasons, shoppers are spending less time in the supermarket than ever, but still crave new and innovative products to light up these difficult times. Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that âgreat new productâ when it matters most, however they do their shopping this year,â said Mike Nolan, Global CEO of Product of the Year Management.