factmrMay 11, 2021 10 The Olympic Games has resulted in higher value for squash games, owing to its role in legitimizing the sport and relevant organizations. Squash had been shortlisted by the IOC for an entry into the Rio Olympics of 2016, but that unfortunately did not happen. The Back the Bid movement also gained the endorsement of tennis celebrity Roger Federer. As such, promotion and awareness campaigns by major Aluminium Squash Rackets market players are likely to play key roles in the growth of the industry in the years ahead. However, it is a part of many regional multi-discipline sporting events. Squash has reflected positive signs of growth in recent years, and while it has not been included in the Olympics so far, promotion initiatives for the 2021 Tokyo Olympics and 2024 Olympics have gained substantial traction.