Amazon Reviews Fake or Not? Tools and 5 Tips to Spot Bogus Reviews In a day and age when you can purchase pretty much anything you need off the internet, you rely on customer reviews to tell you if you're getting a good deal or not. But what if those reviews are fake to lead you to purchase something that could just be a waste of money? Photo : Christian Wiediger/Unsplash When you're buying something off of Amazon for the first time, more likely than not, you're going to go ahead and check the reviews first to see if you'll get your money's worth--if not more. A high enough rating should be a good indicator of a good product. But what if fake reviews are skewing the ratings?