Since 2007, I Live Here I Give Here has inspired Central Texans to give back to their local community. It all started as a marketing campaign designed to increase awareness about the importance of local philanthropy and drive support for the organizations and initiatives serving those not fully participating in Austin’s growing prosperity. Joining forces, the Austin Community Foundation, United Way for Greater Austin, The Junior League of Austin, the Greater Austin Chapter of the Association of Fundraising Professionals, and Public Strategies, Inc., launched the initial public education effort. Over the past 12 years, I Live Here I Give Here has grown, evolved, and made a transformative impact in the Central Texas community while remaining firmly rooted in its foundational values of collaboration and generosity. In 2013, we launched Amplify Austin Day to create Central Texas’s first 24-hour day of giving. In just 8 short years, 750 local nonprofit organizations have received more than $69 million from this campaign. The success of this program has paved the way for I Live Here I Give Here to produce additional year-round programs and activities that actively engage and empower individuals, companies, nonprofits, and foundations to be more generous and contribute to a more equitable community for all.