Analysis: How the rise of smaller investors is changing the markets 17 Apr, 2021 12:00 AM 8 minutes to read Some retail investors have made more money than many professionals. Photo / 123RF NZ Herald ANALYSIS: In a three-part series, investment and advisory group Jarden explores three key factors at play in investment decisions in 2021. In part two, Jarden CEO James Lee and director (institutional equities) James Bascand explain how the rise of retail investors is changing the markets. It would be hard to argue that retail investors' return to the market hasn't been fantastic for stocks — adding diversity of thought and often driving moves across shares with strong volumes. We suspect some retail investors have made more money than many professionals, which should continue to support investment into markets.