APAL strategy sets export market priorities APAL has developed a Technical Market Access Strategy for both apples and pears to prioritise the new market access and market improvement priorities of the Australian industry. This roadmap combines an overview of existing technical market access status with industry preferences for future market access and market improvement from a technical point of view, in line with available supporting efficacy data for the treatment of pests and disease. The Technical Market Access Strategy should be read in conjunction with the Apple & Pear Export Market Development Strategy (McKinna 2017) which was an economic analysis of market opportunities from a commercial perspective funded by Hort Innovation. Since completing the Technical Market Access Strategies in mid-2020, APAL has communicated industry’s market access and market improvement priorities to Government, and worked with technical experts to engage with some of Australia’s bilateral trading partners to discuss issues and consider solutions.