Apple has announced a major event on September 12, 2023, where it will unveil new products including the iPhone 15 series, Apple Watch Series 9, and an updated AirPods Pro. The iPhone 15 series is expected to feature improved processing power and competitive pricing. The Apple Watch Series 9 will have enhanced sensors and a new heart rate sensor, with similar pricing to previous models. The second-generation Apple Watch Ultra may see a price increase due to anticipated enhancements.