Apple will launch new products on April 20 Apple is set to host its first product launch of the year next week, and it’s expected that it will be announcing an updated iPad Pro as well as new AirPods. The company on Tuesday sent out press invitations for a virtual event — with the tagline “Spring Loaded” — that will take place on Tuesday, April 20, at its Apple Park headquarters in Cupertino, California. Apple’s Siri had actually revealed the date ahead of the official announcement, giving it as an answer to users who asked when the company will host its next big product launch.