Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. It is time for the annual tradition of mischief and pranks as April Fool's Day dawns upon us. After a gruelling year that COVID-19 brought about, brands across Southeast Asia are now going full force in bringing cheers and joy through creative pranks. However, it seems that not everyone is on board with the idea. Google has reportedly said it will not be participating in this year's April Fool's Day. According to multiple media reports, Google said it will not create a series of elaborate and occasionally entertaining April Fool's pranks this year. This is the second year that Google has decided to sit out of the occasion.