PHOTO: Edward Howell | unsplash Peggy Winton, president of AIIM and an old friend, recently asked which term people preferred: "knowledge management" or "organizational intelligence." Organizational intelligence is a relatively new phrase introduced by Microsoft. In a white paper on content services from last year titled, "Growing Organizational Intelligence with Knowledge and Content in Microsoft 365," Microsoft stated its investments in content services will help with: âHow that collective knowledge within an organization is accessed, shared, and matured ...." With Project Cortex and now Microsoft Viva, the term knowledge management has seen a resurgence within Microsoft marketing literature. AIIM has also shared quite a few posts on KM, but its recent release of an ebook developed in partnership with Microsoft is important in our current context: Building Organizational Intelligence with Connected Thinking (pdf).