Thursday marked the first day NCAA student-athletes could profit off of their name, image, and likeness. Author: Ian Russell (KTHV) Updated: 10:42 PM CDT July 2, 2021 CONWAY, Ark. — Thursday marked the first day NCAA student-athletes could profit off of their name, image, and likeness. It's a day Brad Teague says he's been pushing for for a while. "I would expect really all of our athletic programs will have someone signing really soon with someone," Teague, Athletic Director at the University of Central Arkansas, said. "We're proud of what we've done here in our state, and we're proud of our sister institutions." So what actually changes? There's four key points.