Army Embraces Anime in New Recruiting Campaign Section of the poster for “The Calling,” a new Army marketing effort featuring anime videos on YouTube. (U.S. Army) 6 May 2021 The Army has launched a new marketing campaign featuring soldiers transformed into anime characters to tell their personal stories in support of an upcoming recruiting surge known as Army National Hiring Days 2021. "The Calling" is a series of short videos being aired on YouTube focused on five soldiers from difficult backgrounds. One begins with Army Reserve Spc. Jennifer Liriano narrating an anime-illustrated story of a frightening childhood memory. "When I was four, my siblings and I watched my dad try to take his own life right in front of us," says Liriano, who grew up in a tough New Jersey neighborhood. "The police were called, and they rescued him. I grew up wanting to help people like my father, people who are suffering."