As Jeff Bezos steps down, Amazon stakes its future on the cloud In his 2014 annual letter to shareholders, Amazon CEO Jeff Bezos wrote that a “dreamy business offering” comprises at least four elements: “Customers love it, it can grow to very large size, it has strong returns on capital, and it’s durable in time — with the potential to endure for decades.” “When you find one of these, don’t just swipe right, get married,” he wrote. Multiple Amazon businesses fit that bill, he added. Seven years later, that’s proven to be true, but perhaps for none more than Amazon Web Services.