As seen online Lisa Shimkat, state director of Americaâs Small Business Development Center - Iowa Quality photography of a restaurant’s menu items, an artist’s crafted items or a storefront’s product range can boost the visibility of small businesses online. Yet Lisa Shimkat, state director of America’s Small Business Development Center - Iowa, heard multiple local entrepreneurs say they didn’t know the basics of marketing online.
“We started running into people or businesses that said, ‘Well, I’m not really sure how to upload a photo, I’m not really sure how to take a good picture.’ We thought if that’s the only thing standing in their way, we need to remove that,” Shimkat said.