ASU athlete makes money off his name, image and likeness with the new NCAA policy ASU’s quarterback partners with a local pizzeria With student-athletes being able to make money from their name, image, and likeness, Jayden Daniels makes a deal with Venezia’s Pizzeria. FOX 10's Danielle Miller reports. PHOENIX - On July 1, the NCAA released a new policy for college athletes to get paid for sponsorships, endorsements, and public appearance and now, Arizona State University student-athlete quarterback, Jayden Daniels signed a deal with Venezia's Pizzeria. Renny Mitchell, manager of Venezia's Pizzeria says they saw Daniels' Instagram post and made the first move to get in contact with Daniels.