Imperial Valley News Imperial Valley News Center Attorney General Bonta Issues Consumer Alert on Price Gouging Following State of Emergency Declarations in Plumas, Butte, Lassen, and Alpine Counties Due to Wildfires Details Written by IVN Oakland, California - California Attorney General Rob Bonta today issued a consumer alert following the Governor’s declaration of a state of emergency for Plumas County due to both the Dixie Fire and Fly Fire, Butte and Lassen counties due to the Dixie Fire, and Alpine County due to the Tamarack Fire. The fires collectively have destroyed homes, caused the evacuation of residents and damaged critical infrastructure. Attorney General Bonta reminds all Californians that price gouging during a state of emergency is illegal under Penal Code Section 396.