Read Article Auburn officials had a little fun Thursday, posting a fictional “Auburn Lobster Festival” announcement to its social media pages. AUBURN — The city had a little fun with its social media accounts Thursday, announcing the “Auburn Lobster Festival” on July 31. It might have duped a few people, but it was of course an April Fools’ Day joke, complete with a tagline of “Fresh from the Androscoggin.” After playing up the joke for most of the day, city officials said it was an idea that came together pretty quickly Thursday morning, and was simply designed to boost engagement on Auburn’s social media pages.