Aunt Jemima finally has a new name The breakfast foods brand formerly known as Aunt Jemima finally has a new name and logo.The name "Aunt Jemima," which has long been criticized as a... Posted: Feb 9, 2021 2:34 PM Posted By: CNN The breakfast foods brand formerly known as Aunt Jemima finally has a new name and logo. The name "Aunt Jemima," which has long been criticized as a racist caricature of a Black woman stemming from slavery, will be replaced with the Pearl Milling Company name and logo on the former brand's new packaging, according to parent company PepsiCo. "We are starting a new day with Pearl Milling Company. A new day rooted in the brand's historic beginnings and its mission to create moments that matter at the breakfast table," a PepsiCo spokesperson told CNN Business.