Automaker issued show-cause notice for 'deceptive marketing'

Automaker issued show-cause notice for 'deceptive marketing'


Business
March 10, 2021
ISLAMABAD: The Competition Commission of Pakistan (CCP) has issued a show-cause notice to an automaker for deceptive marketing and misleading advertising of its sports utility vehicle (SUV), it said on Tuesday.
The notice was served for prima facie deceptive marketing “in violation of section 10 of the Competition Act 2010,” the CCP said in a statement. The company has been given 14 days to respond.
The CCP took a suo motu notice of the advertisements published in print media and on various social media platforms publicising the introductory price of Hyundai Tucson with a disclaimer for a limited period only.
“In these advertisements, though the introductory price was visibly printed in large font size, the disclaimer was not easily noticeable as it was printed much smaller font size,” the CCP said after the enquiry.

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