Avery Dennison Corporation has launched atma.io, a new digital product cloud platform with a wide range of end-to-end use cases for consumer engagement, sustainability, brand protection, and operational excellence. The new platform bridges physical and digital worlds and can create, assign, and manage unique digital identities. It currently contains over 10 billion individual items and adds over 50 new connected products every second. ‘Facing a clear need for item-level visibility and the gap in the market, Avery Dennison saw a unique opportunity to stand up a new digital venture to pioneer an industry-leading end-to-end connected product cloud. It’s the expression of our intelligent labels vision: a platform that connects physical and digital worlds by assigning unique digital IDs to everyday items. With atma.io, Avery Dennison is now able to bridge both worlds by coupling our progressive family of digital triggers and labeling technologies with the power of data in our atma.io platform all the way to the wafer level,’ said Francisco Melo, vice president, and general manager, Avery Dennison Smartrac.