Avery Dennison Corporation has launched atma.io, a new digital product cloud platform with a wide range of end-to-end use cases for consumer engagement, sustainability, brand protection, and operational excellence. The new platform bridges physical and digital worlds and can create, assign, and manage unique digital identities. It currently contains over 10 billion individual items and adds over 50 new connected products every second. ‘Facing a clear need for item-level visibility and the gap in the market, Avery Dennison saw a unique opportunity to stand up a new digital venture to pioneer...