Awesomeness Exec Joins Kerry Ehrin's Bad Attitude Entertainment Courtesy of Bad Attitude Entertainment Shelley Zimmerman will oversee development and produce new series for the 'Morning Show' EP's company. Former Awesomeness executive Shelley Zimmerman is teaming up with Kerry Ehrin. Zimmerman will be president television at Ehrin's Bad Attitude Entertainment. She'll oversee development and produce new series for the company headed by the Morning Show exec producer and showrunner. "Shelley brings a wealth of experience and knowledge and has great creative instincts, and is the perfect person to partner with as I look to expand my company and identify projects, both to write myself, and as an opportunity to foster other writers' voices," said Ehrin.