B-Real's success story is a cannabis industry and movement favorite. The Cypress Hill frontman is a living example of how to leverage a high-profile public image to build a marijuana business. For almost three decades, B-Real and the Cypress Hill crew have been regarded as some of the most iconic acts in the stoner rap scene. They have also become leading activists and advocates for the plant. But taking a strong fanbase and turning it into a crowd of loyal customers was no easy task. B-Real, whose real name is Louis Mario Freese, spoke with Benzinga about his many hits in both the music and cannabis scenes.