B2B messaging on ESG in China needs to be local, customer-fo

B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report | Partner Content

WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.

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