Published February 24, 2021, 8:00 AM Baby boom and cautious spending are among the 12 top trends that will shape consumer behavior this year, according to a study. Kantar, world’s leading data, insights and consulting company, has identified the top 12 trends that will impact how consumers navigate the new normal in shopping this 2021. These trends are baby boom impact, cautious spending, e-commerce expansion, leveraging omni channel, convenience and proximity, antibac, quest for immunity, bring the outside in, impulse at home, joys of pampering again, regionalizing of behavior, and sustainability. Marie-Anne Lezoraine, general manager of the Worldpanel Division of Kantar Philippines, said that the top trends will affect consumer behavior as COVID-19 pandemic continues to influence the complexity of overall consumer behavior and mobility.