Bring Me The Horizon’s Suicide Season (2008) and Horizons (2007) are some of the albums that both define and influenced the subgenre. With the background laid out, now we can jump to the small history lesson. By the early 2000s, the subgenre of nu metal was running out of steam, for 3 different main reasons. Reason #1 was that, while the genre still sold well, the material released at the start of the new millennium was poorly received by critics, sometimes being judged weaker in comparison to records previously produced. Reason #2 was the Hollywood-like drama that occurred between bands and even bandmates, making the genre more about the relations between its people instead of the music. Reason #3 is that the imagery and the nu metal style was cringy and, like a new fashion trend in high school, it died down after people got older and cringed at some old pictures of themselves. Those 3 main reasons caused the bands to change their sound and to move to more specific genres or to go for a more commercial outlook. Meanwhile, fans turned to metalcore as a rising star in the metal realm, as it was as heavy and melodic as what nu metal could offer without any style change (pre-emocore, please). So rap and guitar solos turned into long heavy breakdowns, as the genres evolved.