Small beginnings to big press The popularity of yogurt was waning around the same time that the cakes were taking off, so Davis closed the original location and focused on building the concept of Maxie Bâs bakery. Business was increasing slowly but steadily. âWe had grown to where we were busy, but it was a manageable busy,â she says. Then, an editor of Southern Living magazine showed up in 2011. âThey wound up doing three stories on us in 12 months, and even today, we have people who come in from Alabama and say, âI still have this magazine article,ââ she says. âIt elevated our reputation as a bakery, as well as increased the volume and launched our shipping business. Recognition by Southern Living was a very important milestone for us.â