"When I graduated from college, I was a commodity futures broker for eight years," Evans said in a recent interview with Farm Press. Before transitioning into the family farm in the early 90s, Evans received his bachelor's in agricultural business and economics from West Texas A&M University, Canyon. "I've been around the markets my entire adult life," he said. When people think of marketing, they often think of selling commodities at a good price, he says. "But I promise you, I'm the last one who knows what the market's going to do." For years, Evans made marketing decisions based on what he thought the markets might do. But that wasn't a successful strategy. "Irrelevant to what you think the market's going to do, you need to have a plan and make decisions to be profitable on your farm."