Why have businesses become so obsessed with community? Nastaran Tavakoli-Far, presenter of The Orgasm Cult, looks at why community is such a desirable commodity for businesses. “We are a community company committed to maximum global impact.” Were it not for the word "company", this might sound like the mission statement of an international organisation committed to global peace and co-operation, a United Nations or modern-day League of Nations. The (early) 2020s will belong to the entrepreneurs who can help build authentic communities. Darcy Coolican “Our mission is to elevate the world’s consciousness,” the statement continues. If you follow business news you’ll have by now cottoned on that these words are from the 2019 S1 filing of the office leasing company WeWork. “We have built a worldwide platform that supports growth, shared experiences and true success,” says the document, which also led to the company’s demise – but that’s a story for another time.