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the barbenheimer phenomenon, is not that they have done as well as they have, but they have done as well as they have in the same weekend. put that into context for us, it is rare that two massive movies would open on the same weekend. this is absolutely the boost that the cinema industry needs right now, isn't it? i touched on it there, covid caused huge problems, we stopped going to the cinema. and streaming services eating into their revenues. the cinema industry really needs this, doesn't it? it really does, it's been a tough few years for the cinema sector. we have had big cinema chains, cineworld has been going through bankruptcy proceedings. overall, the whole cinema global box office is still down i7% compared to 2019. so this is a massive, massive boost. it has come out of the blue, a little bit, that fact that neither of them are sequels or superhero movies, they have done this well at the same time. normally, it is assumed