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it, it's like steps of hard work. you get to a certain point, and look at this, he's got his own store, snipes. let's not forget about the years of hard work to get to where i am today.— years of hard work to get to where i am today. given his busy schedule, _ where i am today. given his busy schedule, how- where i am today. given his busy schedule, how much i where i am today. given his l busy schedule, how much can where i am today. given his - busy schedule, how much can a celebrity like dj khaled really contribute? a lot, according to snipes ceo, who credits the wrapper with turbo—charging the company's growth in america from 65 stores to over 300. being honest, it was a crazy move — being honest, it was a crazy move. the time when we made this deal. — move. the time when we made this deal, we just had 65 stores _ this deal, we just had 65 stores in the us. we signed with— stores in the us. we signed with him _ stores in the us. we signed with him and two nba teams, and everyone — with him and two nba teams, and everyone in— with him and two nba teams, and everyone in the united states thought— everyone in the united states thought this german guy is a little — thought this german guy is a little crazy. it was a little bit too _ little crazy. it was a little bit too much for what it is. but — bit too much for what it is. but i — bit too much for what it is. but i think it was the best starting _ but i think it was the best starting point we could have.