Beef Checkoff Five-part video series pairs chefs with local farmers and ranchers for a unique look at how beef is raised Feb 03, 2021 A series of videos developed and released through a new partnership between the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff, and Chef's Roll, Inc., reached more than 1.3 million viewers in its initial launch. The videos highlight the importance of the Beef Quality Assurance (BQA) program for the ranchers who raise the cattle, and the chefs who serve high-quality beef to their customers. Chef's Roll is a global network of chefs and hospitality professionals that promotes its work through programs and original content like these videos. The five videos made in partnership with the