The Good Men Project Become a Premium Member We have pioneered the largest worldwide conversation about what it means to be a good man in the 21st century. Your support of our work is inspiring and invaluable. Behind the Scenes of the New Partnership Between Juventus and CAPEX.com — Trading brand CAPEX.com took the online trade industry by surprise just a few weeks ago, when it announced that a partnership had been signed with current Italian Serie A champion Juventus Football Club. This isn’t the first deal of its kind between brokerage houses and top-tier European sports teams, but it is definitely one that has many people curious. That, mainly since both are considered dominant players in their game – while Juventus has been leading charts in Italy for decades, CAPEX.com entered the trading arena by storm only four years ago but has been staying ahead of the game ever since.