Better Thinking & Incentives: Lessons From Shakespeare Reading Time: 6 minutes At Farnam Street, we aim to master the best of what other people have figured out. Not surprisingly, it’s quite a lot. The past is full of useful lessons that have much to teach us. Sometimes, we just need to remember what we’re looking for and why. Life can be overwhelming. It seems like there’s a new technology, a new hack, a new way of doing things, or a new way we need to be every five minutes. Figuring out what to pay attention to is hard. It’s also a task we take seriously at Farnam Street. If we want to be a signal in the noise, we have to find other signals ourselves.