Binance This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Changpeng Zhao is the founder of Binance, the world's largest crypto exchange by trading volume. In an interview, Zhao recounts how he built Binance in 180 days and continues to grow its divisions. He also breaks down why he's keeping most of his personal assets in Bitcoin and Binance Coin. To Changpeng Zhao, home has always been less about a physical address and more of an inner world that transcends geographical boundaries. Growing up in China, Zhao had a somewhat nomadic upbringing as he followed his educator parents who moved in between cities every few years. When he was 12, the family immigrated to Canada where he stayed for another decade before moving to Tokyo, New York, and then Shanghai for work.