THE STANDARD NAIROBI Bloggers Association of Kenya (BAKE), in its State of the Internet In Kenya 2019 report released last month, said that the average monthly income of bloggers in Kenya was Sh30,000. Advances in communication technology in the 20th century have eased information transfer and made the world a global village. As a result, millions of jobs have been created and blogging is one of the most notable ones. Many people have come to accept blogs as sources of credible information and some bloggers have become so popular that they are threatening to overtake mainstream news sources. A survey conducted by United States International University’s (USIU) SIMELab between December 2018 and March 2019 revealed that a majority of Kenyans (nearly three-quarters) read online blogs, with entertainment and education blogs being the most popular.