Boothbay store jumps into a hilarious sign war that started in Central Maine Kay Stephens Thu, 05/06/2021 - 11:15am Boothbay Harbor has joined the Central Maine sign war. Photos courtesy Charlotte The Cow and Wendy’s Waterville It all started with this sign. Photo courtesy Michael Lee - State Farm Insurance Agent Photo courtesy Wendy’s Waterville Photo courtesy Wendy’s Waterville Photo courtesy Michael Lee - State Farm Insurance Agent Photo courtesy Michael Lee - State Farm Insurance Agent Photo courtesy Wendy’s Waterville BOOTHBAY—A sign war trending all over Maine is bringing some laughter and lightheartedness with dueling messages between businesses.