Article content The tentative Shaw-Rogers deal didn’t just pop out of the ether on a Monday morning. It’s been in the works for a long time. On Jan 17, 2019, Shaw Communications CEO Brad Shaw was asked by BNN Bloomberg if a merger with Rogers was possible. We apologize, but this video has failed to load. Try refreshing your browser, or Braid: The devil will be in the details of Shaw's massive $20B sale to Rogers Back to video He said: “You never say ‘no.’ We’ve made a lot of moves in the last few years to pivot to growth.