Brands that busted menstruation taboos: The Drum editorial t

Brands that busted menstruation taboos: The Drum editorial team's best of 2020


Bodyform’s ‘Womb Stories’ depicted everything from menopausal hot flushes to first periods
It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors.
Despite significant progress in the last several years, there are still many biases and taboos when it comes to the discussion of topics such as menstruation, menopause, miscarriages, IVF treatment, endometriosis and the general health and wellbeing of people with wombs and vulvas. However, 2020 was a year for the books when it came to legislation, campaigns and organizations opening up important conversations and making meaningful changes in these areas.

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