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As part of our My Creative Career series, the AMV BBDO creative boss talks about the power of collaboration, how he very nearly became a journalist and why he’s so proud of Bodyform’s ‘Womb Stories’.
Agency creatives strive to stay on top of new creative mediums and platforms. But AMV BBDO’s Brian Williamson argues that it’s more important to stay in touch with the human element of advertising.
How Bodyform is bringing the ‘gender pain gap’ to life with new language for women Bodyform has already explored the unseen, unspoken, unknown stories of periods, vulvas and wombs through its ‘Womb Stories’ work. Now, the brand is back at it again with another taboo-busting campaign. Today we talk to the creative women behind ‘Pain Stories’, which highlights the ‘gender pain gap’ and supports earlier diagnosis for the relatively known condition of endometriosis. Having banished blue liquid in favour of bright red menstrual blood and covered off ever...
By Imogen Watson-30 December 2020 09:00am As we wave goodbye to 2020, a year like no other, The Drum team rounding up some of the key stories, interviews and work that have shaped the year. From media to marketing, creativity to digital transformation. 2020 round-up: the best of 'The Making of's...' As we get ready to shake the dust off 2020, The Drum is rounding up some of the key stories, interviews and work that have shaped the year. As a new (hopefully better) year beckons, The Drum looks back behind-the-scenes at the campaigns that fou...
Bodyform’s ‘Womb Stories’ depicted everything from menopausal hot flushes to first periods It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. Despite significant progress in the last several years, there are still many biases and ta...