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In our February issue, which is out now, Ruth Sleightholme has created a scheme that harks back to the halycon days of the 1990s. Fiona McKenzie Johnston dives into the decoration and unpacks the motifs of joy that the movement brings with it.
How Bodyform is bringing the ‘gender pain gap’ to life with new language for women Bodyform has already explored the unseen, unspoken, unknown stories of periods, vulvas and wombs through its ‘Womb Stories’ work. Now, the brand is back at it again with another taboo-busting campaign. Today we talk to the creative women behind ‘Pain Stories’, which highlights the ‘gender pain gap’ and supports earlier diagnosis for the relatively known condition of endometriosis. Having banished blue liquid in favour of bright red menstrual blood and covered off ever...
14 artists visualise endometriosis pain in a new campaign #painstories The artworks were commissioned by AMV BBDO and form a Pain Dictionary, providing sufferers a way to better vocalise their complex pain. Words Despite estimations that one in ten women suffers from endometriosis, a condition that causes pain in your lower tummy or back, severe period pain and pain during or after sex, it currently takes an average of seven and a half years to be diagnosed. This is largely due to perceptions that pain related to periods is to be expected or is “normal”. A new campaign by AMV BBDO for fem...
The new social-first campaign includes visceral artworks, a Pain Dictionary and a virtual exhibition displayed in a specially created Pain Museum
Integrated advertisement created by BBDO, United Kingdom for Libresse, within the categories: Health, Personal Accessories.