How Bodyform is bringing the 'gender pain gap' to life with new language for women
How Bodyform is bringing the ‘gender pain gap’ to life with new language for women Bodyform has already explored the unseen, unspoken, unknown stories of periods, vulvas and wombs through its ‘Womb Stories’ work. Now, the brand is back at it again with another taboo-busting campaign. Today we talk to the creative women behind ‘Pain Stories’, which highlights the ‘gender pain gap’ and supports earlier diagnosis for the relatively known condition of endometriosis. Having banished blue liquid in favour of bright red menstrual blood and covered off ever...
Source: thedrum.com