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Pick of the Week: Tesco's act of generosity is an endearing bit of opportunism

Tesco’s 'Pop to your local if you can' campaign ran across national newspapers.

Tesco has chosen to use its advertising to tell consumers to "give Tesco a miss" and instead visit their local pubs as they reopened on Monday.

How long? 2-3 minutes Creatives treat Tesco to TV award for 'No Naughty List' BBH London’s Christmas commercial for Tesco set out to squeeze a smile out of the pandemic crisis … and succeeded To mention Covid or not to mention Covid. That was never a question for Tesco in its Christmas 2020 TV campaign, which has won the November/December Thinkboxes Award for TV ad creativity. “We knew we had to acknowledge the year in some shape or form. It was a decision every Christmas campaign had to make. And we were in the minority that decided to acknowledge it,” say...

By Imogen Watson-30 December 2020 09:00am As we wave goodbye to 2020, a year like no other, The Drum team rounding up some of the key stories, interviews and work that have shaped the year. From media to marketing, creativity to digital transformation. 2020 round-up: the best of 'The Making of's...' As we get ready to shake the dust off 2020, The Drum is rounding up some of the key stories, interviews and work that have shaped the year. As a new (hopefully better) year beckons, The Drum looks back behind-the-scenes at the campaigns that fou...