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Digital Agency Census: The Most Innovative Creative Work Puts People Before Platforms

Agency creatives strive to stay on top of new creative mediums and platforms. But AMV BBDO’s Brian Williamson argues that it’s more important to stay in touch with the human element of advertising. ....

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Grieving Scots mum who lost baby girl to sepsis slams 'insensitive' Comic Relief ad campaign joke about keeping children alive

Grieving Scots mum who lost baby girl to sepsis slams insensitive Comic Relief ad campaign joke about keeping children alive
Charlotte Cooper s nine-month-old daughter Heidi died in July 2019 after contracting pneumococcal septicaemia.
Updated
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A Scots mum left shattered after the death of her baby daughter from sepsis has slammed a new ad campaign which jokes about keeping children alive.
Charlotte Cooper lost her nine-month-old daughter Heidi on July 11, 2019, after she contracted pneumococcal septicaemia. ....

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Mum, 41, whose baby daughter died of sepsis slams 'insensitive' Comic Relief ad joke about 'keeping babies alive'

Updated: May 11 2021, 7:35 ET
A MUM whose baby daughter died of sepsis has slammed an insensitive Comic Relief advert which jokes about keeping a baby alive .
Charlotte Cooper s lifeless nine-month-old Heidi was rushed to hospital after contracting pneumococcal septicaemia in 2019 and sadly died a short time later.
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Mum Charlotte Cooper has slammed a Comic Relief advert for joking about keeping kids alive Credit: Jam Press
The 41-year-old and husband Andrew, also 41, have spent the last 18 months coming to terms with her heartbreaking death.
And then last week Charlotte was horrified to see a billboard promoting Comic Relief near her home in Airdrie in North Lanarkshire, Scotland. ....

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Airdrie mum slams 'insensitive' Comic Relief ad campaign joke

Airdrie mum slams insensitive Comic Relief ad campaign joke
Nine-month-old Heidi Cooper died from sepsis in July 2019 after contracting pneumococcal septicaemia
Updated
Charlotte Cooper slammed the advert as insensitive
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An Airdrie mum has slammed a new Comic Relief ad campaign which jokes about keeping children alive. ....

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Scots mum who tragically lost tot to sepsis slams Maltesers and Comic Relief ad which jokes about keeping babies alive

TRIGGERING
Scots mum who tragically lost tot to sepsis slams Maltesers and Comic Relief ad which jokes about keeping babies alive
Updated: 11 May 2021, 10:47
A SCOTS mum whose baby tragically died of sepsis has blasted blasted an insensitive new Maltesers advertising campaign that jokes about keeping tots alive.
Charlotte Cooper, 41, was left devastated when little Heidi died of the awful condition, aged just nine months, in 2019
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The billboard seemed to make light of keeping babies alive
She and husband Andrew have spent 18 months trying to come to terms with the death, and she has become a volunteer for Sepsis Research.
So Charlotte was stunned to see a billboard for a joint campaign between Comic Relief and Maltesers making a joke about how hard it is to keep babies alive. ....

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