BTS company Hybe looks onward, upward with Ithaca merger Posted : 2021-04-06 16:08 Updated : 2021-04-06 17:04 In this Jan. 26, 2020, file photo, South Korean K-pop band BTS arrives for the 62nd annual Grammy Awards in Los Angeles. AP Hybe, the K-pop powerhouse behind BTS, is set to cement its footing here and accelerate its overseas push with a billion-dollar deal to buy Scooter Braun's Ithaca Holdings. In a surprise move, Hybe on Friday announced a plan to acquire a 100 percent stake in the U.S. media group in a US$1.05 billion deal that would bring together some of the world's biggest pop musicians ― BTS, Justin Bieber and Ariana Grande to name a few.