Description After the U.S. Women's National Soccer Team won the FIFA Women's World Cup in 2019, the biggest story wasn't their unprecedented fourth title. It was that female soccer players were being paid 19x less than their male counterparts. Equal pay became the biggest news story in the country. While many attributed the pay discrepancy to gender discrimination, Budweiser dug deeper and found it was also driven by a massive gap in sponsorship. The MLS, the men’s soccer league in America, had 24 official sponsors. The NWSL, the women’s league, had three. As one of those three sponsors, Budweiser wanted to drive change. But in order for Budweiser to help close the pay gap we had to address the sponsorship gap.