Share this article Share this article MOUNT ARLINGTON, N.J., April 9, 2021 /PRNewswire/ -- The Baby Boomer generation grew up during an era of coupon cutting. The millennials have not seen coupons because they used to be distributed with your newspapers that this generation does not subscribe to. After the coupon cutting generation, products like Groupon filled the void. Temporarily. Enter the mobile-using crypto-friendly millennials and even a Groupon-type web product seems "old school." How does one reach this generation of coupon cutters? Enter the BUY token. "This generation has grown up on cryptocurrency and wallets, and what better way to distribute coupons than offering them in the form of tokens," says Jean Gabriel, CEO of Buying.com. "We are finding new and innovative ways to deploy our BUY token. Payment, coupons, discounts, offers, rewards, and on and on goes the list of how the BUY token can impact retail," added Jean Gabriel, CEO of Buying.com.