Loading the player... Byron Allen’s call for advertisers to allocate more dollars to Black-owned media has prompted IPG Mediabrands, one of the industry’s largest ad agency holding companies, to officially commit a minimum of 5% of their media budgets to Black-owned media companies by 2023. “This announcement is an historic moment for corporate America and for Black America, because the greatest trade deficit in the United States is the trade deficit between White corporate America and Black America, and we must close that trade gap immediately so that we can achieve ONE AMERICA,” said Byron Allen, Founder, Chairman & CEO of Allen Media Group. “Every American and every corporation needs to lean in to make sure that we achieve the FOUR “Es” in our country — a great EDUCATION for every American, ECONOMIC inclusion for every American, EQUAL justice for every American, and ENVIRONMENTAL protection for everyone — so that we can truly become ONE AMERICA and actually have a slice of heaven right here on earth. I applaud IPG Mediabrands and their clients, and I will not stop until every corporation in America follows their excellent example.”